PPC · SEO · Tracking · Landing pages
Ads, SEO and the page they land on. One team, from the first search to the signed deal.
Most businesses buy ads from one agency, SEO from another and the website from a third. Each one reports green. Nobody owns the leak between them. We run the whole funnel, A to Z.
- 6 ad platforms
- 1 team
- 1 report
- 1 invoice
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SEO · oursWhere we work
- Google Search
- Google Maps
- YouTube
- Microsoft Bing
- Meta
- TikTok
- AI answers
Three vendors, one funnel, and nobody owns the leak
Four places a split setup quietly burns budget. Each vendor's report looks fine. The money still goes missing.
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A
Ads point at a page that doesn't convert
The PPC agency buys the click. The web team owns the page. Cost per lead climbs, and each side says the problem is on the other side of the handoff.
Costs youevery click above what the page can turn into a call
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B
You pay for clicks you already rank for
You sit at #1 organically for your own brand and best terms, and the ads keep bidding on them at full price, because the PPC team never sees the SEO report.
Costs youad spend on traffic that was coming anyway
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C
Bidding learns from broken tracking
A form plugin update killed the conversion tag in March. Smart Bidding has been optimizing toward page views ever since. Nobody owned the tag, so nobody noticed.
Costs youmonths of budget trained on the wrong goal
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D
Three reports, three different truths
Google Ads claims 140 conversions, GA4 shows 90, your CRM has 52 real leads. You spend Monday reconciling instead of deciding.
Costs youthe one number you actually need: cost per real customer
Everything that brings a customer from search to sale
Three groups of work. Each line says what it moves and where you check it yourself, without asking us.
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Google Ads Search
Keyword research, tight ad groups, ad copy written to the query, and a negative keyword list that grows every week.
MovesWhat you pay for a lead.
CheckSearch terms report, cost per conversion.
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Shopping & Performance Max
Product feed cleanup in Merchant Center, titles rewritten for search, asset groups split by margin, not by habit.
MovesRevenue per ad dollar (ROAS).
CheckConversion value by product.
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Meta, LinkedIn & TikTok
Paid social for demand that doesn't search yet: creative testing, audiences built from your own customer data, offers that fit the feed.
MovesNew people who know your name.
CheckCost per result, branded search growth.
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YouTube & Microsoft Ads
Video where your buyers watch, and Bing traffic that often converts cheaper than Google for the same terms.
MovesReach you don't buy at Google prices.
CheckView-through and assisted conversions.
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Remarketing
People who visited, compared and left — shown the answer to the reason they left, not the same ad ten times.
MovesSecond-visit conversions.
CheckFrequency and conversion lag.
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Technical SEO
Crawl, index, speed and Core Web Vitals, redirects, canonicals, sitemaps, structured data. The boring part that decides whether anything else counts.
MovesHow much of your site Google actually indexes.
CheckSearch Console pages and Core Web Vitals reports.
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Keyword research & on-page
One page per intent, titles and headings that match how people search, internal links that tell Google which page matters.
MovesWhich queries you appear for at all.
CheckImpressions and position for the terms that pay.
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Content
Service pages, comparisons and guides written from your real prices, process and objections — not rewrites of the top ten results.
MovesOrganic traffic that converts, not just traffic.
CheckLeads attributed to organic landing pages.
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Link earning & digital PR
Mentions from sites your buyers read: data stories, expert quotes, partner pages. No link farms, no private blog networks.
MovesAuthority on competitive terms.
CheckReferring domains you would be happy to show a client.
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Local SEO
Google Business Profile, categories, service areas, reviews, citations and location pages for businesses that serve a map.
MovesCalls and direction requests from Maps.
CheckBusiness Profile performance.
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AI search visibility
Pages structured to be quoted by AI Overviews, ChatGPT and Perplexity: direct answers, clean markup, mentions across the web.
MovesWhether answers name you or a competitor.
CheckA monthly prompt log for your key questions.
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Conversion tracking
GA4 and Tag Manager set up properly: forms, calls, chats and purchases counted once, server-side tagging and conversion APIs where browsers block pixels.
MovesWhat the bidding algorithms learn from.
CheckAds, GA4 and CRM numbers that finally agree.
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Landing pages
Pages built for one offer and one action, fast on a phone, with the answer to the ad's promise above the fold.
MovesConversion rate, and with it every cost per lead.
CheckConversion rate by landing page.
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A/B tests & CRO
One change at a time — headline, form length, proof, price display — run until the result means something.
MovesLeads from the same traffic.
CheckTest log with sample sizes, not just winners.
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Call tracking & CRM loop
Calls tied to the keyword that produced them, closed deals sent back to Google and Meta as offline conversions.
MovesBidding toward customers, not form fills.
CheckCost per closed deal by channel.
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One report
Paid, organic and leads in one dashboard you own, with one page of plain-language notes each week.
MovesHow fast you can decide.
CheckIt's your Looker Studio — open it any time.
Run your ad math before you spend a dollar
Set a monthly budget and see what search ads tend to return at market averages. Then switch on the two fixes we usually start with and watch the cost per lead move.
Your inputs
Defaults are the 2025 all-industry Google Ads search averages published by LocaliQ: $5.26 per click, 7.52% conversion rate. Yours will differ — put in your own if you know them.
Scenario
Media plan — estimate
Leads / month
71
Cost per lead
$70
- Ad spend, paid to the platform
- $5,000
- Market management fee
- $1,000–$1,500
- SEO retainer, market band
- $1,500–$5,000
Not a quote and not our price list. The fee row applies the market's usual 10–20% of ad spend with a $1,000–$1,500 minimum; the SEO band is where almost half of agencies sit in GoodFirms' survey. Scenario lifts are illustrations of what those fixes are for, not promises. Send us your account and you get numbers for your business.
Check these numbers on my accountThe first 90 days, in order
Measurement first, spend second. Scaling only what the numbers say is working.
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Days 1–10
Audit and fix tracking
Every ad account, analytics property and page that takes money or leads. Conversion tracking repaired before a dollar more is spent on bidding.
You get: a written audit with the ten changes in order of money
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Days 10–30
Rebuild what's leaking
Campaign structure, negatives, landing pages for the top offers, technical SEO fixes that block indexing.
You get: the new structure live, every change dated in a log
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Days 30–60
Learn on real data
Bidding gets the conversions it needs. First A/B tests run. Content plan built from search terms the ads have already proven convert.
You get: weekly reports, cost per lead by channel
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Days 60–90
Scale what works
Budget moves to the campaigns and keywords that close. Organic pages take over terms where paying no longer makes sense.
You get: a 90-day review and the plan for the next quarter
One report. Yours. Read in five minutes.
Paid, organic and real leads on one screen, in a dashboard that lives in your Google account — not in ours.
- One number that matters — cost per real lead, by channel, with the CRM count next to the ad platform's.
- Every change dated — what we touched, when and why, so a jump in the chart always has a line in the log.
- A page of plain words each week: what worked, what didn't, what we change next.
Weekly report · Oct 6–12
12 weeks
Ad spend
$5,000
flat
Leads
118
▲ 14%
Cost / lead
$42
▼ 9%
Organic clicks
3,410
▲ 22%
Leads per week Cost per lead
- Oct 9Added 48 negative keywords from the search terms report
- Oct 8New landing page for “emergency” — A/B test started
- Oct 7Fixed call tracking on mobile after a theme update
In-house, three vendors, or one team. Pick on purpose.
The same six questions, and who answers them in three different setups.
| Question | You do it yourself | PPC agency + SEO agency + web dev | One team |
|---|---|---|---|
| Who fixes broken conversion tracking | You, once you notice | Each says it's the other's tag | We do |
| Who decides whether a keyword is bought or ranked for | You | Nobody — both chase it | We do, with both reports open |
| Who changes the page when cost per lead rises | You, between other jobs | A ticket in the developer's queue | We do, that week |
| How many reports | Whatever you build | Three, that don't agree | One |
| How many invoices | None, you pay in hours | Three | One |
| Who you write to when leads dry up on Friday | Google support | All three, separately | One thread |
The first column is the right answer more often than agencies admit — we listed exactly when, in “When hiring us is the wrong call”.
Your accounts, your data, your site stay yours
The line between what you keep and what we carry, written down before anything starts.
Yours
- Google Ads, Meta Business, LinkedIn and every other ad account — in your name, billed to your card.
- GA4, Tag Manager, Search Console and the reporting dashboard. We are users, you are the owner.
- Your domain, your website and every page and article we write for it.
- Your customer lists and CRM. Audiences are uploaded from your accounts, never copied to ours.
- The history. Every campaign, change log and test result stays when we leave.
Ours
- The plan: which channels, which keywords to buy and which to earn, and why.
- The daily work in the accounts: bids, budgets, negatives, ads, feeds, tests.
- Tracking that stays correct after every site update — we check it, not you.
- The fix when we get something wrong: found by us, told to you the same day, with what it cost.
- The record: every change dated, every report built from numbers you can open yourself.
When hiring us is the wrong call
Two lists. The second one is the honest reason some of this page won't apply to you.
Worth a conversation
- You spend on ads every month and can't say what a customer costs you.
- Your PPC, SEO and website are run by people who have never been on one call together.
- Cost per lead has been creeping up and every report says it's someone else's fault.
- You rank, but the traffic doesn't call. Or you get calls, but only while the ads are on.
- You're launching a site, a product or a new city and want it measured from day one.
Don't hire us yet
- Your total ad budget is a few hundred dollars a month. Run it yourself; a fee would eat it.
- You want a guaranteed #1 position. Nobody controls that, and anyone who promises it is selling a number they don't own.
- You need results in a week from SEO alone. That's what ads are for.
- The product or the offer is the problem. Marketing makes a good offer reach more people; it doesn't fix a bad one.
- You're choosing on monthly fee alone. A freelancer will beat us on that line, and should.
Questions people ask before the first call
How much does PPC management cost?
Across the market, agencies charge 10 to 20% of monthly ad spend, usually with a minimum fee of $1,000 to $1,500, or a flat retainer somewhere between $1,500 and $10,000 a month. Those are published market figures, not our price list. The ad spend itself goes from your card straight to Google or Meta and never passes through us. We quote after we see the account, because a local service business with one campaign is not the same job as a store with four thousand products in Shopping.
How much does SEO cost?
Ahrefs' survey of 439 SEO providers puts the average agency retainer at about $3,209 a month, and a GoodFirms survey of 300+ agencies found almost half working in the $1,500 to $5,000 band. Local SEO sits lower, national and international work higher. What moves the number is how much of the work is fixing the site versus writing for it.
How fast will I see results?
Paid traffic arrives the day campaigns go live, but numbers worth deciding on usually take four to eight weeks of data, because bidding needs conversions to learn from. SEO is slower: technical fixes can show within weeks, new content and links typically take four to six months and more in competitive niches. Anyone promising page one in thirty days is describing ads, not SEO.
Do you guarantee first place on Google?
No. Organic rankings are set by Google's algorithm and by what your competitors publish this month, and ad position is an auction we do not control. What we commit to is that the work stays visible: every change logged with a date, every report built from the same numbers you can open yourself.
Who owns the ad accounts and the analytics?
You do. Google Ads, Meta Business, GA4, Tag Manager and Search Console are created in your name or stay in your name, and we work from user access you can remove at any time. Billing for ad spend runs on your card. If we part ways, everything stays where it is.
Do I need both PPC and SEO?
Not always. A new business that needs calls this month starts with paid search. A business with good margins and patience leans on SEO. Most end up with both, and that is when it matters that one team decides which searches to buy and which to earn, instead of two agencies bidding against each other's results.
Which ad platforms do you run?
Google Ads (Search, Shopping, Performance Max, YouTube, Demand Gen), Microsoft Ads, Meta (Facebook and Instagram), LinkedIn and TikTok. We recommend the ones where your buyers already are, which is usually two or three, not all six.
Can you work with my existing website and developer?
Yes. We need access to Tag Manager and a way to ship changes, either through your developer or directly in your CMS. If the page itself is the problem, we build landing pages ourselves and hand them over in a form your developer can keep.
What about ChatGPT, Perplexity and Google's AI Overviews?
They are part of the SEO work, not a separate product. They tend to cite pages that answer a question directly, are technically clean, carry structured data and are mentioned elsewhere on the web. We work on all four. Nobody can guarantee being cited, and we will not pretend otherwise.
How do we start?
Send the form below with your website and a sentence about what is not working. We come back with questions, then with the first three things we would change and what they cost, before anything is signed.
Tell us what you sell and where it's leaking
One form, one thread. A website and a sentence about what isn't working is enough for a proper first answer — a free audit of the three changes we'd make first.
The person who answers this form is the one who signs off your campaign plan. — Almazbek Urusaliev
- info@usgrowthseller.com
- Urusaliev@proton.me
- +1 820 200 5429
- Company details: Almazbek Urusaliev, Kyzart street 333, Bishkek 720083, Kyrgyzstan